The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Best of Mobile
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile Advertising
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile-First Video / Over 15 Seconds
Look To Speak
Agency: Google Creative Lab
Client: Google Category: Innovation & Transformation / Innovation in Mobile
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Physical Product & Mobile Integration
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Mobile-First Video / Over 15 Seconds
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Utility / Ecommerce
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Applications
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Websites
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Product & Mobile Integration
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Utility
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Utility
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider Category: Innovation & Transformation / Innovation in Mobile
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Innovation & Transformation / Innovation in Mobile
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta Category: Websites
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Gaming / Branded Games
The pocket dealership
Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint
Client: Citroen Category: Physical Product & Mobile Integration
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Physical Product & Mobile Integration
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Mobile Advertising
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Underground Premiere
Agency: BETC / Paris + BETC FULLSIX / Paris
Client: 13e Rue Category: Craft / Use of Technology
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Craft / Use of Technology
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Mobile-First Video / Over 15 Seconds
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Mobile-First Video / Over 15 Seconds
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Canadian Women’s Foundation + Bolt Content / Toronto
Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown